Nokia N Series

Nokia

The launch of the new Nokia N Series handsets was to make a strong visual impact along with a dramatic use of sound.

Such was the success of the film that Nokia commissioned it as a commercial with a global theatrical release, including all major UK cinemas.

Shot by Patrick Rowe, the See New, Hear New tagline was interpreted with a diverse and less predictable use of imagery, conveying more about the personality of the user than the benefits of the handset.